Anyone see it?
Things appeared to be going quite well until the Dragons found out about ifood.tv another video recipe site.
Between that and opting for a .tv extension would make me suspect they had little if any any SEO/SEM input, somewhat surprising these days for an online venture valuing themselves at £1.5 million.
Mind you, after DiamondGeezer the Dragons may just have been looking for a handy excuse to decline :-)
