... SEO

• Geansai Gorm - Who’s the best Irish SEO…

Geansai Gorm - This is going to be some fun… Damien Mulley with some feedback from Cormac & Richard announced a new competition to find the “Greatest SEO of them all” available only for Irish individuals and Irish business, but read on because there are a few rules that can not be broken: Criteria: 1. Entries open to [...]

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• Search Engine Optimization Techniques

We’ve recently writen a Search Engine Optimization White Paper. The articles are aimed at website owners with less experience in the search engine optimization field, helping them understand the work involved in achieving a higher search engine ranking, but it can also be useful to anyone looking for a quick reference, so feel free to take a read. The White [...]

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• Search Engines Optimization (SEO) - Keywords Research

One of the first steps in search engines optimization is keywords research. Say you have the website ready, it is probably already listed in search engines (type in Google search box “site:www.website_name.com“), but it doesn’t rank very well at the moment, so you start looking on the web for a solution then, you come across the [...]

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• Avoiding SEO Scams

When you hear the words Search Engine Optimisation, or SEO, you automatically think of improved traffic from the search engines, particularly Google. The process includes, site content, search words, relevancy, etc.  Webmaster and companies are currently paying thousands to ensure their site has the highest ranking possible for their selected search words.  There are also companies out [...]

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• The importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs. 1. Navigation [...]

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• SEO Dealing with Duplicate Content

Search Engines avoids indexing multiple copies of the same content - this is what we call it “Duplicate Content“. Not only does a search engine not index such pages, but it also penalises a site for having the duplicated content. Having Duplicate Content will not improve your website rankings in any of the major search engines, therefore [...]

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• SEO Internal Link Structure and Anchors

Search engines may make the assumption that pages not linked to, or buried within a web site’s internal link structure, are less important, just as they assume that pages that are not linked well from external sources are less important than those that are. Linking from the home page to content that you would like to [...]

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• SEO Keywords in Page URL and Domain Name

It is likely that keywords contained by URL, both in the domain name or in the file name, do have a minor but apparently positive effect on ranking and plays a very important part into search engines optimisation. It also likely has an effect on CTR (Click Through Ratio) because keywords in the URL may make [...]

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• SEO Outbound Links

Search engines will evaluate the links that a document contains. A related link on a web page is valuable content in and of itself, and is treated as such be search engines. However, links to totally irrelevant or spam content can potentially hurt the rankings of a page.  Linking to a “bad neighbourhood” of spam sites or [...]

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• SEO Page Content

Is very clear that a page that contains the keywords a user is looking for should be relevant to their search query. Search Engines algorithms take this into account as well. Keywords included into the page content should not be done in excess, and mentioning the keywords in the form of singular, plural, past, present [...]

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• SEO Meta Tags

Not as important as it used to be.  Many SEO experts says they are not used anymore by search engines to rank your site, and despite this some of them still use it. As I was reading on Red Fly Marketing once, and I quote: Well, over the years as meta tag keyword stuffing became prominent, search engines [...]

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• SEO Page Title On-Page Factor

An important part of SEO (search engines optimisation) is Page Title, a string of text defined by contents of the title element in the head section of the HTML document. This is the part that you can see at the top-left corner of your browser called The Title Bar. Also can be seen at the bottom of your [...]

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