... Google Adwords

• Geolocation - Northern Irish Users seing UK ads

Hi, I'm aware of the problem with Irish IP addresses hopping around but I have a problem with targeting Northern Ireland customers. I've set up...

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• Google Adwords certification test question

Hello all, I'd like to know what is the easiest way to study for the Google Adwords certification test? I have to complete the Google Adwords...

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• Google to allow gambling ads for UK & Ireland

Word got out yesterday that google is allowing gambling ads on ppc. You must be a licensed operator and can only target UK & Ireland. There will...

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• Competitor using my business name in google ad

Hi All, I have just started a new website - motordealers - €5 per private ad donated to Crumlin Hospital. To help drive traffic I also own...

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• Adwords Tools for OSX

Does anyone know of any OSX tools for managing Adwords campaigns?

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• Looking for Irish search volume in Adwords

Tried to use the keyword tool in Adwords - and specifically the search volume indicators - to be able to rank keywords for search volume in Ireland....

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• Placement Tool

Hi For those of you who use the Placement tool in Adwords, do you know if there is a way to add Placements at the Account Level and not have to go...

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• Google Advertising Professional GAP

I'm thinking of doing the *Google Advertising Professional* (https://adwords.google.ie/select/ProfessionalWelcome) program , and came across this...

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• Adwords Down

I am showing adwords keyword tool down - is this just me or all over. Wondering if they have sope limit on usage? Thanks Edit: Back again,...

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• Display Domain vs Destination

I read somewhere that Adwords were changing their policy about the display URLs for ads and that they had to be the destination URL (or something...

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• Writing Content Network Ads

Interesting post on writing for the content network, seems you need to be a lot more "upfront" than for "search" ads.... Content Advertising...

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• AdWords Webinars

Got this from Google. Anyone try it? Hello, We’re pleased to present our latest series of AdWords Webinars - new and improved! Advertisers like you...

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• Adwords Mismanagement

I keep coming across really silly examples of adwords mismanagement. The anti-Lisbon treaty lot seem to have forgotten to disable their PPC...

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• Adwords Display URL www or not

Just wondering what others think about having the www in the display URL. I've been running an ad with the www in it for ages now but I'm just wondering if I should remove it or leave it be. It's a longish url of four words and I was thinking it might make it easier to read without the www. Do you think having it vs not having would effect quality score (if hypothetically ctr didn't change)? Is either perceived as better or more trustworthy? I've just done a few searches for a range of completely different things and most ads seem to have the www.

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• DIY set-up guide from Red Fly

A handy set-up guide I thought... Take The Guesswork Out Of PPC Campaign Setup (http://www.redflymarketing.com/blog/take-the-guesswork-out-of-ppc-campaign-setup/)

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• New Adwords trademark policy: Are you affected

AdWords Trademark Policy Revision (UK and Ireland) (http://adwords.google.com/support/bin/answer.py?answer=92877) ---Quote--- *What’s changing in AdWords Trademark Policy? When?* Google has made a policy revision that applies to complaints we receive regarding trademarks in the UK and Ireland. For complaints received on or after Friday, April 4, 2008, we will no longer review a term corresponding to the trademarked term as a keyword trigger. However, we will continue to perform a limited courtesy investigation of complaints regarding ad text purported to be in violation of a trademark. Beginning May 5, 2008, keywords that were disabled as a result of a trademark investigation will no longer be restricted in the UK and Ireland. *Why did Google change its trademark policy? * We want advertisers to use keywords that are most relevant to their business and our user’s interests. Google's goal is to provide our users with the most relevant information, whether it is from our search results or advertisements. A key to achieving this goal with our ads is providing relevant choices and giving users the opportunity to determine which ads they find most relevant. *Who’s affected by the policy change? * Google’s revised trademark policy applies to trademarks held in the UK and Ireland. We will continue to handle trademark complaints for all other countries pursuant to the existing trademark policy (http://www.google.com/tm_complaint_adwords.html#2). ---End Quote--- Interesting stuff, I think most affiliates are protected as they normally cover PPC terms in the contract, but in terms of competition on trademarks and branding it's more open, especially on product name search queries.

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• Dynamic Keyword Insertion

Hi I have read the other posts on this topic and also read up on Google and SEO Toolbook but I am still stuck! Would Dynamic Keyword Insertion be a suitable method for listing locations ? For example I am using cars. So say I want to trigger my add, with 'cars for sale cork', 'cars for sale limerick' etc Is this a correct layout? Cars for for Sale {keyWord:Ireland} (http://www.myhome.ie/) Search {keyWord:Ireland} Car Listings. Find your Car Today in {keyWord:Ireland} www.xxxx.ie (http://www.xxxx.ie) If yes - this is where I am stuck When filling out my list of keywords - Should it be cars for sale cork cars for sale Limerick or {KeyWord:cars for sale cork} I cannot find an example of a list Thanks in advance of any help :-)

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• Tracking your Google AdWords for Click Fraud

Recently I started a new AdWords campaign, and because the bids where hight on certain keywords / phrase, I have made an adwords tracking system for the campaign.  Just wanted to know what the hack is going on, especially when 1 click could cost you as much as 5.00euro  or more for a decent position (6-9). Not even 12 [...]

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• What is Google AdWords

Google AdWords is a PPC (Pay Per Click)  advertising program started by Google Search Engine a few years back. Is a quick way of getting visitors to your website, especially new websites that want to draw visitors or for launching new product/s, etc. The ads appear at the top and right hand side of the Google Search page, as Sponsored [...]

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